Cork automatic driving lessons specialist. EDT lessons, mock tests, pre-test preparation and car hire at Wilton RSA. 10% discount for students and frontline workers. RSA ADI 43079.

1. Who we are

This website is operated by Mark Anthony Collins, trading as DriveIQ School of Motoring, an RSA Approved Driving Instructor (ADI No. 43079) providing automatic driving instruction in Cork City and Mallow.

For the purposes of the General Data Protection Regulation (GDPR) and the Irish Data Protection Act 2018, DriveIQ School of Motoring is the data controller for the personal information collected through this website.

If you have any questions about this policy or how your information is handled, you can contact us at:

 

2. The information we collect

We only collect information that helps us respond to your enquiry and deliver driving lessons. Depending on how you interact with us, this may include:

Information you give us directly

  • Your name
  • Your email address
  • Your phone number
  • The nature of your enquiry (for example, whether you are requesting a callback, booking lessons, or asking about a mock test)
  • Any additional details you choose to include in a message to us

Information collected automatically

  • Website usage data such as pages viewed, time on site, and general location (via Google Analytics)
  • Device and browser information
  • Cookie and similar tracking data (see Section 5)

Information from messaging

  • If you contact us through WhatsApp, your phone number, WhatsApp profile name, and the content of your messages are shared with us through the WhatsApp platform.

We do not knowingly collect information from anyone under the age of 17. Our services are aimed at learner drivers who are legally eligible to hold a driving permit.

 

3. How we use your information

We use your information for the following purposes:

Purpose Legal basis under GDPR
Responding to your enquiry and arranging lessons Taking steps at your request before entering a contract (Article 6(1)(b))
Delivering and administering driving lessons you book Performance of a contract (Article 6(1)(b))
Keeping records required for tax and business purposes Legal obligation (Article 6(1)(c))
Understanding how visitors use our website Consent (Article 6(1)(a))
Measuring the performance of our advertising Consent (Article 6(1)(a))

We do not use your information to make any automated decisions that produce legal or similarly significant effects about you.

 

4. Marketing

We will only send you marketing communications if you have asked us to or otherwise given your consent. You can opt out at any time by replying to any message or contacting us using the details above.

 

5. Cookies and tracking

Our website uses cookies and similar technologies to help it function and to help us understand how it is being used. These fall into the following categories:

  • Essential cookies that are necessary for the website to work.
  • Analytics cookies provided by Google Analytics 4, which help us see how visitors find and use the site.
  • Advertising cookies used with Google Ads to measure the effectiveness of our campaigns and, where applicable, conversion tracking.

Non-essential cookies (analytics and advertising) are only set where you have given your consent through our cookie banner. You can withdraw or change your preferences at any time via the cookie settings on the site, or by adjusting your browser settings.

For more detail on the cookies used, see our Cookie Policies.

 

6. Who we share your information with

We do not sell your personal information. We share it only with trusted service providers who help us run the business, and only to the extent necessary. These include:

  • Our website host WPMUDEV, which stores the website and any form submissions.
  • Google (Google Analytics and Google Ads), which processes website usage and advertising performance data.
  • Meta Platforms Ireland (WhatsApp), where you choose to contact us via WhatsApp.

These providers process your information on our behalf and are required to keep it secure. We may also disclose information where we are legally required to do so.

 

7. International transfers

Some of our service providers, including Google and Meta, may process data outside the European Economic Area, including in the United States. Where this happens, the transfer is protected by an appropriate safeguard recognised under GDPR, such as the EU-US Data Privacy Framework or Standard Contractual Clauses.

 

8. How long we keep your information

We keep your information only for as long as we need it:

  • Enquiries that do not lead to a booking: [SUGGESTED: up to 12 months], after which they are deleted.
  • Records relating to lessons and payments: kept for as long as you are a client and for 6 years afterwards, in line with Irish tax and record-keeping requirements.
  • Website analytics data: retained according to the retention settings in Google Analytics.

 

9. How we protect your information

We take reasonable technical and organisational measures to keep your information secure and to prevent unauthorised access, loss, or misuse. No online transmission or storage system is completely secure, but we work to protect your data using appropriate safeguards.

 

10. Your rights

Under GDPR, you have the right to:

  • Access the personal information we hold about you.
  • Correct any inaccurate or incomplete information.
  • Request erasure of your information in certain circumstances.
  • Restrict or object to how we process your information.
  • Data portability, receiving your information in a structured, commonly used format.
  • Withdraw consent at any time, where our processing relies on consent.

To exercise any of these rights, contact us using the details in Section 1. We will respond within one month.

 

11. Complaints

If you are unhappy with how we have handled your information, we would appreciate the chance to put it right, so please contact us first. You also have the right to lodge a complaint with the Irish supervisory authority:

Data Protection Commission Website: www.dataprotection.ie Phone: +353 (0)761 104 800 Address: 21 Fitzwilliam Square South, Dublin 2, D02 RD28

 

12. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised "Last updated" date.

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